Project ECHO A refreshed identity for a healthcare leader driving connection and community.
We partnered with ECHO Ontario Superhub to reimagine its brand identity, creating a more modern, flexible, and distinct visual system. Through a collaborative, multi-phase process, our team conducted a brand audit, developed creative territories, and refined visual concepts that balanced institutional trust with vibrant storytelling. The final identity introduced expanded colour palettes, editorial-style typography, and dynamic design elements to reflect the transformational impact of ECHO’s work across Ontario.
The project culminated in a comprehensive brand toolkit and collateral suite, including templates, business cards, and an executive brochure. These assets empower ECHO Ontario to maintain visual consistency across teams and platforms, while expressing its unique role in advancing community healthcare.
