Get to know us better

In today’s world, success isn’t always determined by how much money you have, how long you’ve been in business or who you know. A Reddit thread or viral TikTok video is as likely to sway opinions or move markets as an award-winning advertising campaign or PR stunt. Ideas are the common thread that give you currency. For us, it’s not just about selling. It’s about connecting, persuading, and protecting. Keeping the possibilities and the consequences in mind when shaping a campaign. Producing ideas based on authenticity and purpose. Creating ads designed to make moments that matter. We’re strategic thinkers, storytellers and campaigners focused on shortening the runway between strategy, ideas, audience insights and execution to help you find currency.

We’d also be happy to introduce you to our sister agency, Enterprise, a national strategic communications firm.

Agency
Snapshot

Founded

2021

New agency, experienced team. A lot of us have been working together for years and we’re proud of that. It’s been a long time coming + we’re excited for what’s next.

People

25

Nimble, and we like it that way. We're endlessly curious, creative, strategic thinkers obsessed with learning, growing and leading. We’re a fun team – you should meet us.

Projects delivered

356

When we take on work, we make an impact. We’re proud of our ideas, and we’re excited about the ones we haven’t thought of yet.

Napkin Sketches

597

Our creative director likes to explain ideas visually. Often, it’s in the form of a rough sketch on the back of a napkin. Luckily, our design team always finds a way to bring it to life beautifully.
Our office locations
Our creative services

Strategy

  • Brand + positioning
  • Content + messaging
  • Advertising + organic
  • Advocacy + public opinion
  • Audience mapping + targeting

Production

  • Film + moving image
  • Motion graphic + animation
  • Full service production + content creation
  • International network production of specialists
  • In house talent casting capabilities

Branding

  • Brand audit
  • Naming + narrative
  • Logo + identity design
  • Brand voice
  • Templates + marketing collateral

Content

  • Art direction
  • Digital + editorial design
  • Copywriting
  • Community management
  • Video

Advertising

  • Strategy + placement
  • Paid social + digital display
  • Programmatic
  • Print, TV + broadcast
  • Out-of-home

Web

  • UX/UI
  • Design
  • Front-end development
  • Plugin integration
  • Email marketing

Our people

We’re all different. That’s why it works. Our team comes from diverse backgrounds and different paths. Politics, fine art, design, journalism, marketing, business, film. We’re a mixed bag and we wouldn’t have it any other way. Our philosophy is creative ideas give you currency in today’s world – and that’s what we show up for every day.

Dennis Matthews

President Dennis Matthews is President of Creative Currency, leading a team that works with major leaders, brands and causes to tell their story and move public opinion. He was an advertising advisor to Prime Minister Stephen Harper, a veteran of numerous political campaigns, and remains a frequent media commentator on advertising, digital and political issues. He was recently recognized as an Adweek Magazine Toronto Brand Star and is a member of the Board of Directors of Destination Ontario and the Marketing and Communications Committee of the Michael Garron Hospital. Dennis is also a partner at Enterprise Canada, a national strategic communication firm.

Lauren McDonald

Director, Digital + Campaign Strategy Lauren leads the digital and strategy team, supporting clients by developing audience-led and insight-driven approaches that reach and change minds. She served in the Office of the Premier of Ontario as the Director of Marketing, successfully managed advertising for the Ontario PC Party in the 2018 provincial election and was a director building a digital advocacy practice at a top communications firm. She is a regular media commentator and a member of the Board of Directors of Destination Ontario.

Jaclyn Chu

Creator, Multimedia Design Jaclyn is a senior creator who does static and moving-image design including print, out-of-home, and corporate documents to motion-graphics, animations and web design. Her background is in economics, but her passion is in art and content creation. She’s a self-taught designer who broke into the industry through social media marketing roles in the fashion, beauty, and health sectors. At Creative Currency, she’s a lead designer on many major projects such as Labatt, McCain, Ontario Public School Board Association, and more.

Jennifer Gagnon

Creator, Multimedia Design As a senior creator, Jennifer plays a leading role on the creative team and draws on her background in fine art and graphic design to create illustrations, motion graphics, and edit videos. She’s a creative thinker who has the ability to tell stories visually using eye-catching layouts and modern design treatments. She’s worked on major branding, design, and video projects for clients including Labatt, McCain, Croplife Canada, Shoppers Drug Mart, Addictions and Mental Health Ontario, and the Ontario Medical Association.

Jeff Blay

Creative Director Jeff leads our team of creatives; from brand strategy and ideas, video production and animation, to visual identity and brand voice, they help bring clients' stories to life. His background in journalism and social media marketing led him to roles at a national media network, a sporting goods company, and the 2018 Toronto mayoral campaign war room. He recently worked on campaigns for Labatt, McCain, Everything Is Not OK, This Is Our Shot, Beer Canada, and the Ontario Medical Association.

Dylan Galbraith

Creator, Web Development Dylan is a web developer who supports our lead developer on a range of website projects, from microsites to e-commerce integrations, and larger builds. He’s another member of the team whose path into the creative begun self-taught. His passion for web design led him back to post-secondary education in full-stack web development, where he finished top of his class before joining Creative Currency. He uses his technical skills to build functional, responsive, and user-friendly websites for a variety of clients.

Madi Sieger

Coordinator, Creative Production As Creative Production Coordinator, Madi helps bring visual storytelling to life in a way that is both memorable and engaging. Enthusiastic and detail-oriented, she is a skilled writer and producer who applies an audience-first approach to creative campaigns and has developed a variety of projects including scripted television pilots, web series, and podcasts. Madi is a graduate of the MA Media Production program at Ryerson University and is always in search of art with heart.

Carly Williams

Account Executive Carly plays a key role in our accounts and creative services team by planning and executing digital, public relations, and corporate communications campaigns for clients like Labatt, Mill Street, Hisense and Corby Spirit and Wine. She’s a talented copywriter and social media strategist with strong organizational and people skills, who draws on her passion for painting, photography, and video editing to work with the creative team. She holds a business degree from Western and public relations post-grad from Humber.

John Chapman

Accountant John takes care of all things related to budgets and billing at Creative Currency. He’s currently finishing up his Master’s in Accounting and simultaneously getting his CPA designation. John brings the essential organizational, planning, and financial skills needed to keep the agency in-check and on budget. He’s also helped Creative Currency’s parent company, Enterprise, develop critical internal structures and systems to support a smoother workflow, specifically when it comes to creative projects.

Danielle Wood

Account Executive Part of the accounts and public relations team, Danielle fuses traditional and digital communications to tell stories that matter. She’s built strong relationships with media and influencers, and has developed creative ideas that impact and engage audiences for clients like GoodLeaf, Little Canada, ESET, McCain and Beer Canada. Danielle holds a postgraduate certificate in public relations, an undergraduate degree in Political Science from the University of Guelph, and has experience working across several industries including non-profit, public transportation and tourism.

Jessica Paul

Creator, Web Development Jessica is our lead web developer, working closely with our design, digital, and external teams on website projects for clients like Ontario Shores, Beer Canada, Ontario Medical Association, Stelco, Facility Association, and Ontario Public School Board Association. Impressively, she’s a self-taught developer who became an expert in using a variety of CMS platforms, custom applications, and digital tools including Wordpress, NationBuilder, SendInBlue, Adobe and Google Suite. She’s passionate about building interactive, engaging journeys that help clients share information with audiences.

Ingrid Neubert

Senior Digital Strategist, Social Voice + Community Building Ingrid is a digital communications specialist with extensive experience crafting digital media strategies and managing high-profile social media accounts. She’s a creative thinker with a deep knowledge and understanding of digital and political landscapes. Whether it’s executing rapid response and issues management initiatives, or planning and managing forward-thinking and creative content, she has the experience and expertise to ensure the smooth production of campaigns and to bring clients' marketing objectives to life.

Tom Duff

Creator, Design + Copy Tom is both a creative and a jack-of-all-trades, with a passion for communications and visual storytelling. He supports our digital and design teams by writing engaging stories, creating exciting visuals, and executing effective email campaigns. His diverse background includes roles in the arts and entertainment industry, as well as serving as the Corporate Culture Coordinator for an internet service provider, where he successfully managed internal communications and events. Tom is also a member of the International Association of Business Communicators.

Alex Opiola

Account Manager, Digital + Creative Alex is the unsung hero of the creative services team. Leading our largest projects as a creative thinker with strong people skills, she understands how to bring campaigns to life while keeping our teams motivated, honest, and on-track. She's led countless successful advertising, email marketing, creative production + social media campaigns for major clients like Beer Canada, ONroute and Ontario Public School Boards’ Association. She also leads our culture, managing projects like the Women in Media Fellowship, along with our team at CC.

Adam Lawson

Director, Production + Content Adam leads the production team with over a decade of global experience directing narrative short form fiction, music videos, branded content, and integrated campaign work. He joins Creative Currency from London, UK and his diverse portfolio includes everything from health and wellness to paella. With strong shooting, editing, and copywriting skills, he makes sure that all his clients’ stories are brought to life in the most authentic and effective way by supporting them through every step of the creative process.

Zubin Sanyal

Senior Digital Strategist Zubin manages advertising at Creative Currency, crafting omni-channel marketing campaigns through multi-million budgets for clients across the healthcare, government, and not-for-profit sectors. He co-founded the small dollar donor program for the Ontario Liberals, managed the Prime Minister’s advertising program in 2019 and transformed Prime Minister Trudeau’s digital strategy in 2021 to earn him a third mandate with Canadians. He’s even worked with a national progressive party in Europe to build their email and voter ID functions—from the ground up.

Michelle Hann

Director, Accounts + Creative Services Michelle is the fearless leader of the Accounts + Creative Services team. She ensures clients get the attention they deserve, projects meet expectations, and-- as the company-wide Chief Positivity Officer-- she’s integral to building team culture internally. She's a talented communicator and creative strategist who understands how to tell stories and reach audiences in a digital-first world. She's managed projects for clients like McCain, Labatt, Beer Canada, and GoodLeaf Farms. Before joining Creative Currency, Michelle worked at CTV Bell Media

Nina Solomun

Account Manager Nina is dedicated to supporting clients and getting it done. Whether she’s developing and executing public relations strategies, writing articles, or managing the seamless delivery of creative projects, Nina makes sure the right content reaches the right audiences and meets clients’ objectives. She joins Creative Currency from a London-based creative communications agency, after working with global clients in the energy, financial services, and NGO space and holds a Master’s in Media and Communications from The LSE.

Andy Kolenberg

Art Director Andy leads the design team and subscribes to the idea that good design goes unseen; it enhances the user's experience without getting in the way of their journey-- whether they’re scrolling through apps and websites or leafing through reports. His skillful use of colours, fonts, and layouts helps audiences absorb information with ease. Having worked for Christian Dior and the Toronto Star, Andy crafts nimble strategies for diverse clients and keeps audiences focused on what's in front of them.
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