Get to know us better

In today’s world, success isn’t always determined by how much money you have, how long you’ve been in business or who you know. A Reddit thread or viral TikTok video is as likely to sway opinions or move markets as an award-winning advertising campaign or PR stunt. Ideas are the common thread that give you currency. For us, it’s not just about selling. It’s about connecting, persuading, and protecting. Keeping the possibilities and the consequences in mind when shaping a campaign. Producing ideas based on authenticity and purpose. Creating ads designed to make moments that matter. We’re strategic thinkers, storytellers and campaigners focused on shortening the runway between strategy, ideas, audience insights and execution to help you find currency.

We’d also be happy to introduce you to our sister agency, Enterprise, a national strategic communications firm.

Agency
Snapshot

Founded

2021

New agency, experienced team. A lot of us have been working together for years and we’re proud of that. It’s been a long time coming + we’re excited for what’s next.

People

25

Nimble, and we like it that way. We're endlessly curious, creative, strategic thinkers obsessed with learning, growing and leading. We’re a fun team – you should meet us.

Projects delivered

356

When we take on work, we make an impact. We’re proud of our ideas, and we’re excited about the ones we haven’t thought of yet.

Napkin Sketches

597

Our creative director likes to explain ideas visually. Often, it’s in the form of a rough sketch on the back of a napkin. Luckily, our design team always finds a way to bring it to life beautifully.
Our office locations
Our creative services

Strategy

  • Brand + positioning
  • Content + messaging
  • Advertising + organic
  • Advocacy + public opinion
  • Audience mapping + targeting

Production

  • Film + moving image
  • Motion graphic + animation
  • Full service production + content creation
  • International network production of specialists
  • In house talent casting capabilities

Branding

  • Brand audit
  • Naming + narrative
  • Logo + identity design
  • Brand voice
  • Templates + marketing collateral

Content

  • Art direction
  • Digital + editorial design
  • Copywriting
  • Community management
  • Video

Advertising

  • Strategy + placement
  • Paid social + digital display
  • Programmatic
  • Print, TV + broadcast
  • Out-of-home

Web

  • UX/UI
  • Design
  • Front-end development
  • Plugin integration
  • Email marketing

Our people

We’re all different. That’s why it works. Our team comes from diverse backgrounds and different paths. Politics, fine art, design, journalism, marketing, business, film. We’re a mixed bag and we wouldn’t have it any other way. Our philosophy is creative ideas give you currency in today’s world – and that’s what we show up for every day.

Dennis Matthews

President Dennis Matthews is President of Creative Currency, leading a team that works with major leaders, brands and causes to tell their story and move public opinion. He was an advertising advisor to Prime Minister Stephen Harper, a veteran of numerous political campaigns, and remains a frequent media commentator on advertising, digital and political issues. He was recently recognized as an Adweek Magazine Toronto Brand Star and is a member of the Board of Directors of Destination Ontario and the Marketing and Communications Committee of the Michael Garron Hospital. Dennis is also a partner at Enterprise Canada, a national strategic communication firm.

Lauren McDonald

Director, Digital + Campaign Strategy Lauren leads the digital and strategy team, supporting clients by developing audience-led and insight-driven approaches that reach and change minds. She served in the Office of the Premier of Ontario as the Director of Marketing, successfully managed advertising for the Ontario PC Party in the 2018 provincial election and was a director building a digital advocacy practice at a top communications firm. She is a regular media commentator and a member of the Board of Directors of Destination Ontario.

Jaclyn Chu

Creator, Multimedia Design Jaclyn is a senior creator who does static and moving-image design including print, out-of-home, and corporate documents to motion-graphics, animations and web design. Her background is in economics, but her passion is in art and content creation. She’s a self-taught designer who broke into the industry through social media marketing roles in the fashion, beauty, and health sectors. At Creative Currency, she’s a lead designer on many major projects such as Labatt, McCain, Ontario Public School Board Association, and more.

Jennifer Gagnon

Creator, Multimedia Design As a senior creator, Jennifer plays a leading role on the creative team and draws on her background in fine art and graphic design to create illustrations, motion graphics, and edit videos. She’s a creative thinker who has the ability to tell stories visually using eye-catching layouts and modern design treatments. She’s worked on major branding, design, and video projects for clients including Labatt, McCain, Croplife Canada, Shoppers Drug Mart, Addictions and Mental Health Ontario, and the Ontario Medical Association.

Madi Sieger

Coordinator, Creative Production As Creative Production Coordinator, Madi helps bring visual storytelling to life in a way that is both memorable and engaging. Enthusiastic and detail-oriented, she is a skilled writer and producer who applies an audience-first approach to creative campaigns and has developed a variety of projects including scripted television pilots, web series, and podcasts. Madi is a graduate of the MA Media Production program at Ryerson University and is always in search of art with heart.

Carly Williams

Account Executive Carly plays a key role in our accounts and creative services team by planning and executing digital, public relations, and corporate communications campaigns for clients like Labatt, Mill Street, Hisense and Corby Spirit and Wine. She’s a talented copywriter and social media strategist with strong organizational and people skills, who draws on her passion for painting, photography, and video editing to work with the creative team. She holds a business degree from Western and public relations post-grad from Humber.

John Chapman

Accountant John takes care of all things related to budgets and billing at Creative Currency. He’s currently finishing up his Master’s in Accounting and simultaneously getting his CPA designation. John brings the essential organizational, planning, and financial skills needed to keep the agency in-check and on budget. He’s also helped Creative Currency’s parent company, Enterprise, develop critical internal structures and systems to support a smoother workflow, specifically when it comes to creative projects.

Danielle Wood

Account Executive Part of the accounts and public relations team, Danielle fuses traditional and digital communications to tell stories that matter. She’s built strong relationships with media and influencers, and has developed creative ideas that impact and engage audiences for clients like GoodLeaf, Little Canada, ESET, McCain and Beer Canada. Danielle holds a postgraduate certificate in public relations, an undergraduate degree in Political Science from the University of Guelph, and has experience working across several industries including non-profit, public transportation and tourism.

Jessica Paul

Creator, Web Development Jessica is our lead web developer, working closely with our design, digital, and external teams on website projects for clients like Ontario Shores, Beer Canada, Ontario Medical Association, Stelco, Facility Association, and Ontario Public School Board Association. Impressively, she’s a self-taught developer who became an expert in using a variety of CMS platforms, custom applications, and digital tools including Wordpress, NationBuilder, SendInBlue, Adobe and Google Suite. She’s passionate about building interactive, engaging journeys that help clients share information with audiences.

Tom Duff

Creator, Design + Copy Tom is both a creative and a jack-of-all-trades, with a passion for communications and visual storytelling. He supports our digital and design teams by writing engaging stories, creating exciting visuals, and executing effective email campaigns. His diverse background includes roles in the arts and entertainment industry, as well as serving as the Corporate Culture Coordinator for an internet service provider, where he successfully managed internal communications and events. Tom is also a member of the International Association of Business Communicators.

Alex Opiola

Account Manager, Digital + Creative Alex is the unsung hero of the creative services team. Leading our largest projects as a creative thinker with strong people skills, she understands how to bring campaigns to life while keeping our teams motivated, honest, and on-track. She's led countless successful advertising, email marketing, creative production + social media campaigns for major clients like Beer Canada, ONroute and Ontario Public School Boards’ Association. She also leads our culture, managing projects like the Women in Media Fellowship, along with our team at CC.

Adam Lawson

Director, Production + Content Adam leads the production team with over a decade of global experience directing narrative short form fiction, music videos, branded content, and integrated campaign work. He joins Creative Currency from London, UK and his diverse portfolio includes everything from health and wellness to paella. With strong shooting, editing, and copywriting skills, he makes sure that all his clients’ stories are brought to life in the most authentic and effective way by supporting them through every step of the creative process.

Zubin Sanyal

Senior Digital Strategist Zubin manages advertising at Creative Currency, crafting omni-channel marketing campaigns through multi-million budgets for clients across the healthcare, government, and not-for-profit sectors. He co-founded the small dollar donor program for the Ontario Liberals, managed the Prime Minister’s advertising program in 2019 and transformed Prime Minister Trudeau’s digital strategy in 2021 to earn him a third mandate with Canadians. He’s even worked with a national progressive party in Europe to build their email and voter ID functions—from the ground up.

Michelle Hann

Director, Accounts + Creative Services Michelle is the fearless leader of the Accounts + Creative Services team. She ensures clients get the attention they deserve, projects meet expectations, and-- as the company-wide Chief Positivity Officer-- she’s integral to building team culture internally. She's a talented communicator and creative strategist who understands how to tell stories and reach audiences in a digital-first world. She's managed projects for clients like McCain, Labatt, Beer Canada, and GoodLeaf Farms. Before joining Creative Currency, Michelle worked at CTV Bell Media

Andy Kolenberg

Art Director Andy leads the design team and subscribes to the idea that good design goes unseen; it enhances the user's experience without getting in the way of their journey-- whether they’re scrolling through apps and websites or leafing through reports. His skillful use of colours, fonts, and layouts helps audiences absorb information with ease. Having worked for Christian Dior and the Toronto Star, Andy crafts nimble strategies for diverse clients and keeps audiences focused on what's in front of them.

Karen Lee

Graphic Designer Karen has worked in tech start-ups and non-profits, where she gained a broad skillset in design—from brand and campaign development to motion graphics and illustrations. An avid learner with a passion for taking the vivid to digital and creative, she finds that her design work allows her to take stories and text and turn them into immersive visual experiences.

Claire Doucette

Producer, Creative + Accounts Claire is an experienced producer who has several years of experience in influencer marketing and content creation for various YouTube channels dealing in home decor and baking. She is passionate about creative storytelling and production and will do everything from sourcing props to feeding chickens before a close-up shot. She likes DIY and hands-on projects—sometimes she takes that too literally as she can be occasionally seen lugging equipment twice her body weight.

Sam Corey

Senior Copy Writer Sam has over six years of advertising and PR copywriting experience at Digitas, Golin and Wunderman Thompson, working in multiple cities in the U.S. on clients ranging from healthcare to tech to consumer to higher-ed to finance. In medical terms, this is known as “recovering agency copywriter.” With an understanding of how text-based storytelling interacts with design, video, digital and campaign strategy, he always asks the “why” to what he does—existential crises included. He graduated with an M.A. in Strategic Public Relations from the University of Southern California and from Carleton University’s Journalism program.

Hossam Adel

Senior Motion Graphics Designer Hossam has over a decade of experience in animation and design and comes to us from Pattison Outdoor. Art is his daily coffee; animation is the caffeine that helps him fuel scripts into visual stories. His work ranges from transportation to consumer to healthcare, both in the public and private sector, as he approaches design with a focus on how he can constantly surpass client expectations.

Cameron Elliot

Digital Strategist Cameron works with the digital strategy team, helping plan, build and execute digital campaigns, bringing clients’ needs to life. He’s always trying to find a creative approach when it comes to his work. He has travelled the world working with influencers, travel companies and hotels, helping them build their marketing strategies from the ground up. As someone who’s always chasing the most unique life experiences, he replicates this through his work.

Max Correia

Senior Digital Strategist Max works on digital advertising and strategy for clients across Creative Currency. With a background in healthcare and politics, Max brings a diverse perspective to support clients to reach their audience on the right platforms with the most impactful message. He worked on the successful reelection campaign of Premier Doug Ford, supporting the campaign’s digital advertising strategy and execution. Max served as an advisor to Ontario’s Deputy Premier and Minister of Health throughout the COVID-19 pandemic.

Katie Boothby-Kung

Lead, Purpose Driven Marketing Katie lives and breathes all things sustainability and social impact. At Creative Currency, Katie is the Lead of Purpose Driven Marketing. Her new role is building a brand new sustainability practice to help companies develop sustainability and ESG strategies, create communications and storytelling campaigns, and help companies build social impact and EDI programs in an authentic and meaningful way. Prior to Creative Currency, Katie was Head of Social Entrepreneurship at Shopify. There she built a department dedicated to supporting social enterprises around the world. Prior to Shopify, Katie worked for the Prime Minister and other federal ministers in policy and communications.
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Cofounders

Barbara Fox

Chief Executive Officer

Enterprise Canada

Barbara Fox brings unique leadership qualities to her role as CEO of Enterprise, combining experience, sound judgment and a proven ability to inspire excellence.

Barbara has overseen the growth of Enterprise into the firm it is today, guiding a team of public affairs, strategic communications and public relations professionals in their work for some of Canada’s largest organizations. She is widely respected for her strategic thinking and her ability to advise senior leaders on complex public affairs and communications issues. Above all, her skill at building strong relationships with clients, employees and decision-makers has been the hallmark of a career defined by loyalty and respect.

She has successfully led the Enterprise team through massive changes in technology and traditional approaches to our business. As a result, Enterprise has emerged as a firm with a unique combination of experience, expertise and capabilities to help clients achieve their goals in a constantly changing world.

Jason Lietaer

President

Enterprise Canada

Jason’s strong chops in branding, crisis response, issues management, and strategic communications help him execute winning strategies that help our clients succeed. He’s helped by extensive experience in senior government roles and inside campaign war rooms during federal and provincial elections.

He also gets how technology is changing the public affairs and communications landscape. So he stays up-to-speed on cutting edge tools that didn’t exist even a decade ago, such as influencer outreach, digital activations, and geo-targeting.

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