PPNC A new name and identity for a network bridging care and community.
Psychiatry Partnerships with Northern Communities (PPNC) engaged our studio to lead a rebrand that reflected its evolving identity and mission. Through deep consultation, we helped shift the name and visual language to emphasize collaboration, cultural humility, and trust—key priorities in delivering psychiatric care to underserved northern regions.
The final brand system balances professionalism with warmth, featuring a logo, strategic plan design, and visual elements inspired by brainwaves and topography. These assets support PPNC’s role as a trusted conduit for care and education.
