OPSBA Building a new identity for the expert voice of public education in Ontario.

The  Ontario Public School Boards’ Association (OPSBA) engaged us to lead its first substantial rebrand in 15 years. After years of collaboration with the organization, our team was excited to support OPSBA through this milestone.

Serving over 1.3 million public elementary and secondary school students, OPSBA needed a brand that reflected its progressive advocacy for Ontario’s English public school system. We reimagined OPSBA’s visual identity and designed templated communication materials and a website that emphasize inclusivity, innovation, collaboration, and a people-centered approach, marking a new decade of growth for the organization.