CMPA Prime Time Giving a new look to the premiere event for Canada’s independent media production community.

In 2024, the Canadian Media Producers Association (CMPA) engaged us to refresh the branding for their annual Prime Time conference. The existing branding had grown stale and needed an update to align with the CMPA’s modern vision as an industry leader.

We created a cohesive, bold brand identity that honoured the craftsmanship at the heart of Canadian film production. Our work laid the foundation for the 2025 conference branding, where we were invited to continue evolving the identity.