Abacus Data Modernizing one of Canada’s most prominent research and strategy firms.
In 2022, Abacus Data engaged Enterprise and Creative Currency for a strategic rebrand. With a founding member stepping away and the company approaching its 10-year milestone, Abacus sought a fresh plan to expand beyond the political sector.
We redesigned their visual identity and overhauled their website to improve user experience and internal usability, aligning with Abacus Data’s renewed energy and growth ambitions.
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