RGD Creative Earners Revitalizing the Canadian creative industry’s most comprehensive 
salary survey.

The 2025 Creative Earners National Salary Survey collected, analyzed, and reported on financial data from Canadian creative professionals to promote pay transparency.

We aimed to appeal to a broad creative audience — including UX designers, strategists, educators, firm owners, and freelancers. With inclusivity as our foundation, we developed a design system centered around thumbprint characters representing professional roles and personal traits. This brand extended across social graphics, newsletters, conference video screens, and a unique character-builder website.